Ellen Kietzmann
Freelance Writer at Searchshop Media Network
She grew Blue Ox's dealer network from 100 to 2,500 brand-loyal partners. That's 22 years of earned expertise.
Ellen Kietzmann brings more than 25 years of senior leadership in the RV and outdoor recreation industry. She spent 22 years at Blue Ox — rising from Vice President of Sales & HR to President — where she grew the dealer network from 100 to 2,500 brand-loyal partners, expanded annual RV sector sales by 800%, and earned both the Jim Barker Award and the Chairman Service Award for her lasting contributions to the RV industry. As President, she led strategic planning, market expansion, product partnerships, and a dealer certification and training program that became an industry standard. Following Blue Ox, Ellen served as Chief Operating Officer at Universal Group, Ltd., where she streamlined operations and led agency acquisition initiatives. Her product expertise — built through two decades of dealer training, channel development, and direct manufacturer partnerships — informs every review and buying guide she contributes to.
Awards & Recognition
Career Highlights
- ►Grew Blue Ox's dealer and distributor network from 100 to 2,500 active partners over 12 years
- ►Created the RV industry's first branded dealer certification and training program
- ►Jim Barker Award recipient — the RV industry's top honor for sustained industry contribution
- ►Led Universal Group as COO through strategic acquisitions and operational restructuring
How We Evaluate
- ✓Product specifications, compatibility claims, and performance ratings are verified against manufacturer documentation, service manuals, and category standards
- ✓Verified owner reviews from multiple platforms are analyzed to surface real-world reliability patterns, common failure modes, and use-case fit
- ✓Safety-critical claims — load ratings, electrical specs, recalls — are cross-referenced with manufacturer data and federal safety databases
- ✓Ellen is editorially responsible for every recommendation on this page — whether evaluated through direct use or thorough desk research — and updates picks when new information changes the ranking
Articles by Ellen Kietzmann 29 published
Buying Guides & Best Picks23 articles
Comparisons3 articles
Garmin vs Lowrance vs Humminbird: Choosing a Marine Electronics Ecosystem (2026)
Choosing marine electronics is less about one perfect screen and more about picking the right ecosystem. We researched Garmin, Lowrance, and Humminbird across real boating use cases to see which brand makes the most sense for anglers, cruisers, and upgrade-minded owners.
Minn Kota vs MotorGuide: Which Trolling Motor Brand Should You Buy? (2025)
Minn Kota and MotorGuide have been the two biggest names in trolling motors for years, but they serve different boaters best. We compared their steering, GPS features, durability, noise, and real-world usability to help you buy the right motor with confidence.
Bruce vs Danforth vs Plow: The Three Classic Anchor Designs Compared (2025)
Choosing between Bruce, Danforth, and Plow anchors comes down to bottom type, boat size, and how you actually use your boat. We compared the three classic anchor designs using practical on-water experience, setup behavior, reset performance, and what real boaters report after seasons of use.
More Articles3 articles
Building a Marine First Aid Kit: What to Include and What to Skip
A good marine first aid kit is more than a plastic box with bandages. We break down what to include, what to skip, and how to build a boat-ready kit that actually improves safety when things go sideways on the water.
The Marine VHF Radio Buying Guide: Fixed-Mount, Handheld, and DSC Explained
A good VHF radio is still one of the most important pieces of safety gear on any boat. In this guide, we break down fixed-mount vs. handheld radios, explain DSC in plain English, and share the practical features we actually look for after testing marine electronics on the water.
Dock Lines: How to Choose Length, Diameter, and Material
Choosing the right dock lines is just as important as choosing the right fenders or anchors. In this guide, we break down line length, diameter, and material based on real-world boating needs so you can dock with more confidence and less guesswork.
Founding Reviewer Disclosure
Ellen Kietzmann is a Founding Reviewer of TopBoatGear. TopBoatGear earns affiliate commissions when readers buy through links on this site — this does not influence editorial decisions. All product recommendations are based on firsthand expertise and independent evaluation. See our Editorial Policy for full details.